Noon 家居类目商品上架内容规范：图片、标题、属性、SKU 填写全指南
这篇帮你梳理 Noon 家居（Home）类目上架商品时的内容规范，从图片背景、标题写法、属性填写到 Partner SKU、品牌选择，逐条讲清楚。照着做，你的商品上架（Listing）更容易通过 Noon 的内容质检（QC），少走弯路。
下面是家居类目商品上架时需要遵守的基本规范。这些规范按家居类目下的不同商品类型分别列出，目的是确保你的商品上架（Listing）能顺利通过我们的内容质检（QC）。
1- 图片背景：
商品主图的背景必须是白色。场景图（Lifestyle images）可以保留原有背景，图片必须展示完整商品以及件数。
2- 图片数量：
至少要有 2 张图片，并从不同角度展示商品。图片格式为 JPG，尺寸 660x9。
想了解更详细的图片规范，点这里
3- 标题：
标题里要包含商品描述、尺寸和颜色，参考下面的例子：
| 例如：Ceiling Lamp 4 Bulbs Gold 70*40 centimeters。 例如：granite cookware set, pink, stainless-hand, stainless cover, 9 layers, 6 pec size -16-20。 |
4- 属性（尺寸、颜色、容量等）：
属性必须针对对应类目填写具体、准确，并且要能完整描述商品，参考下面的例子：
| 产品卖点（Highlights） - Marble 采用高品质不粘涂层，每次烹饪都能保证最佳体验：菜品完美，清洗轻松。 - 抛光锅底适配各种灶具（电磁炉除外），防滑且非常可靠。 - 人体工学手柄，握持安全舒适。 - 意大利 5 层涂层——不粘表面，请勿使用金属厨具——可洗碗机清洗——烹饪表面易清洁——不含 PFOA。 |
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5- 商品描述/特性/卖点：
必须准确描述商品本身，并且至少要有 3-4 条产品卖点（Feature Bullets），突出商品亮点和吸引人的地方，参考下面的例子：
| 产品卖点（Highlights） - 钻头套装涵盖所有钻孔和拧螺丝任务所需。 - 包含适用于木材、金属、塑料等多种材料的钻头。 - 还配有丰富的螺丝刀批头，适配各种螺丝头。 - 另含一个沉头钻和三个六角螺丝套筒。 - X-line 收纳盒布局整洁，取放钻头和螺丝刀批头方便又安全。 |
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6- 卖家货号（Partner SKU）和型号/名称：
每个 SKU 都必须唯一。
7- 系列（Family）、类型（Types）和子类型（Subtype）或完整类型（Full Type）：
只能从下拉菜单中选择。
8- 品牌名称（Brand Name）：
只能从下拉菜单中选择。如果下拉菜单里没有，需要先申请创建品牌名称。品牌必须与商品一致，并且印在包装上。
| 品牌（Brand）：Roots |
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注意：选择品牌时请务必小心，确保品牌名称与实物商品一致，避免在 Noon Express「FBN」或卖家自发货（FBP）环节被质检（QC）拒收。
除了以上几点，下面这些按类目上传 SKU 时也需要注意：
厨房 _ 餐厨
- 套装和组合商品的标题要详细、有描述性。
- 至少要有 3 张图片（商品图 + 其他角度图 + 包装图）。
浴室与床品
- 套装的标题要详细、有描述性。
- 必须填写套装包含内容（Set Includes）。
家居改善
- 电动手动工具要补充电压（volt）或功率（watt）。
家居装饰
- 蜡烛要标明重量和香味。
属性填写对照表
- 必填字段就是绿色字段区域，这些字段必须填有效值，否则文件无法处理。
- 可选字段即使显示为绿色，也可以留空，但填上内容总比留空更好。
- 下拉字段只能从下拉菜单中选择值，不能复制粘贴。
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
|---|---|---|---|
| kitchen _dining | Family | Capacity | Family |
| Product Type | Capacity Unit | Product Type | |
| Product Subtype | Material | Product Subtype | |
| Partner SKU Unique | Feature 1 | Material | |
| Brand | Serve Count | Feature 1 | |
| Product Title | Feature Bullet 2 | Serve Count | |
| Model Number | Feature Bullet 3 | Item Condition | |
| Colour Name | Product Length | Grade | |
| Colour Family | Product Length Unit | Product Length Unit | |
| Size | Product Height | Product Height Unit | |
| Size Unit | Product Height Unit | Product Width/Depth Unit | |
| Item Condition | Product Width/Depth | Colour Family | |
| Grade | Product Width/Depth Unit | Country of Origin | |
| Image URL 1 | What's In The Box | Capacity Unit | |
| Feature Bullet 1 | GTIN | Size Unit | |
| Country of Origin | |||
| Model Name | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| Gardening | Family | Wattage | Family |
| Product Type | Wattage Unit | Product Type | |
| Product Subtype | Feature Bullet 2 | Product Subtype | |
| Partner SKU Unique | Feature Bullet 3 | Item Condition | |
| Brand | Product Length | Grade | |
| Product Title | Product Length Unit | Product Length Unit | |
| Model Number | Product Height | Product Height Unit | |
| Colour Name | Product Height Unit | Product Width/Depth Unit | |
| Colour Family | Product Width/Depth | Colour Family | |
| Size | Product Width/Depth Unit | Country of Origin | |
| Size Unit | What's In The Box | Size Unit | |
| Item Condition | GTIN | Wattage Unit | |
| Grade | Country of Origin | ||
| Feature Bullet 1 | Model Name | ||
| Image URL 1 | |||
| Image URL 2 | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| Home Fragrance | Family | GTIN | Family |
| Product Type | Partner SKU Unique | Product Type | |
| Product Subtype | Country of Origin | Product Subtype | |
| Brand | number_of_pieces | Size | |
| Product Title | Scents/Notes | Size Unit | |
| Size | What's In The Box | Item Condition | |
| Size Unit | target_use_application | Grade | |
| Colour Name | feature_bullet_2 | ||
| Colour Family | feature_bullet_3 | ||
| Model Number | Model Name | ||
| Item Condition | |||
| Grade | |||
| feature_bullet_1 | |||
| Image URL 1 | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| hl_furniture | Family | GTIN | Family |
| Product Type | Country of Origin | Product Type | |
| Product Subtype | Feature Bullet 1 | Product Subtype | |
| Partner SKU Unique | Feature Bullet 2 | Colour Family | |
| Brand | Feature Bullet 3 | Size Unit | |
| Product Title | What's In The Box | Item Condition | |
| Model Number | type_of_bed_bed_frames | Grade | |
| Colour Name | Mattress Size | Base Material | |
| Colour Family | Packaging size | Product Length Unit | |
| Size | Model Name | Product Height Unit | |
| Size Unit | Product Width/Depth Unit | ||
| Item Condition | Product Weight Unit | ||
| Grade | |||
| Base Material | |||
| Product Length | |||
| Product Length Unit | |||
| Product Height | |||
| Product Height Unit | |||
| Product Width/Depth | |||
| Product Width/Depth Unit | |||
| Product Weight | |||
| Product Weight Unit | |||
| Image URL 1 | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| hl_home_decor | Family | GTIN | Family |
| Product Type | Country of Origin | Product Type | |
| Product Subtype | Number of Pieces | Product Subtype | |
| Product Title | Mats, Rugs & Carpet Design | Colour Family | |
| Brand | Dial Colour | Grade | |
| Partner SKU Unique Model Number | Dial Colour Family | Size Unit | |
| Colour Name | Feature Bullet 2 | Size | |
| Colour Family | Feature Bullet 3 | Item Condition | |
| Grade | What's In The Box | Base Material | |
| Base Material | Display Type | ||
| Size Unit | Type of Curtain Lining | ||
| Size | Curtain Heading Types | ||
| Item Condition | Model Name | ||
| Image URL 1 | |||
| Feature Bullet 1 | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| Bedding | Family | GTIN | Family |
| Product Type | What's In The Box | Product Type | |
| Product Subtype | Country of Origin | Product Subtype | |
| Partner SKU Unique | Model Number | Colour Family | |
| Brand | Model Name | Size Unit | |
| Product Title | Pattern | Item Condition | |
| Colour Name | Feature Bullets | Grade | |
| Colour Family | Pattern | ||
| Size | |||
| Size Unit | |||
| Base Material | |||
| Image URLs 1 | |||
| Image URLs 2 | |||
| Image URLs 3 | |||
| Item Condition | |||
| Grade | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| Bath | Family | Feature Bullets | Family |
| Product Type | GTIN | Product Type | |
| Product Subtype | What's In The Box | Product Subtype | |
| Partner SKU Unique | Country of Origin | Colour Family | |
| Brand | Model Number | Size Unit | |
| Product Title | Model Name | Item Condition | |
| Item Condition | Grade | ||
| Grade | |||
| Colour Name | |||
| Colour Family | |||
| Size | |||
| Size Unit | |||
| Image URL 1 | |||
| Image URL 2 | |||
| Image URL 3 | |||
| 模板（Template） | 必填字段 | 可选字段 | 下拉字段 |
| Home Improvement | Family | Feature Bullets | Family |
| Product Type | GTIN | Product Type | |
| Product Subtype | What's In The Box | Product Subtype | |
| Partner SKU Unique | Battery Type | Colour Family | |
| Brand | Pattern | Size Unit | |
| Product Title | Base Material | Item Condition | |
| Country of Origin | Model Name | Grade | |
| Model Number | Capacity | Pattern | |
| Colour Name | Capacity Unit | Wattage Unit | |
| Colour Family | Wattage | Capacity Unit | |
| Size | Wattage Unit | Wattage Unit | |
| Size Unit | Number of Pieces | ||
| Image URL 1 | |||
| Item Condition | |||
| Grade |
用骆驼掌柜省掉这一步的手工活
推送前会先做必填项校验，缺项不提交。
了解骆驼掌柜